Our Team
Primal Fernando
Co-Founder & CEO
Primal is a seasoned problem solver with a passion for navigating the intricate landscapes of Healthcare Revenue Cycle Management. He brings over 18 years of experience in Business Leadership, Growth Strategy & Acquisitions, Sales & Channel Partnerships, Technology & Solution Implementation, Business Transformation, and Culture Building.
Known for his commitment to values-driven leadership and duty-bound service, Primal champions tech adaptability and situational leadership as the pillars of future business success. His career journey includes impactful senior roles at leading healthcare-focused organizations, showcasing his proficiency in optimizing operations, driving revenue growth, and fostering a culture of excellence.
Primal holds a Master of Business Administration (MBA) in Project Management from Cardiff Metropolitan University-Wales, earning him the Batch Top title. With accolades such as the Pinnacle Professional in Leadership & Achievement, Primal stands as a thought leader, recognized for outstanding contributions to the healthcare industry. He continues to follow his passion for sports and draws on insightful lessons and inspiration from them. He currently lives in Saskatoon, Canada, with his wife and two children.
Known for his commitment to values-driven leadership and duty-bound service, Primal champions tech adaptability and situational leadership as the pillars of future business success. His career journey includes impactful senior roles at leading healthcare-focused organizations, showcasing his proficiency in optimizing operations, driving revenue growth, and fostering a culture of excellence.
Primal holds a Master of Business Administration (MBA) in Project Management from Cardiff Metropolitan University-Wales, earning him the Batch Top title. With accolades such as the Pinnacle Professional in Leadership & Achievement, Primal stands as a thought leader, recognized for outstanding contributions to the healthcare industry. He continues to follow his passion for sports and draws on insightful lessons and inspiration from them. He currently lives in Saskatoon, Canada, with his wife and two children.
Dinu Abeygunawardene
Co-Founder
Dinu is a vibrant professional with a diverse background, has over 12 years of experience in Multinational industries. She spent the last three years as an Assistant Director attached to the International Market Development sector. In this dynamic role, she spearheaded the market development activities in the Middle East, Central Asia, Africa, and CIS regions. Dinu played a pivotal role as the program coordinator for the National Export Brand Development Programme and the Capacity Building Programme for SME Exporters.
Prior to this, Dinu showcased her organizational prowess as the Executive for Events and organized the 39th and 40th National Conferences of Chartered Accountants. Her responsibilities ranged from coordinating with event management companies to negotiating with venue management and approaching sponsors. Before her ventures in events, Dinu was attached to International Retail Marketing sector and carried out promotional activities, liaising with cross-functional teams and budget appropriation.
Graduated with a Postgraduate Diploma in Marketing (CIM), MBA in Marketing from Cardiff Metropolitan University-Wales, and a Bachelor's degree in Entrepreneurship and Management, Dinu combines academic prowess with hands-on experience to create impactful marketing strategies. Dinu is currently based in Saskatoon, Canada.
Prior to this, Dinu showcased her organizational prowess as the Executive for Events and organized the 39th and 40th National Conferences of Chartered Accountants. Her responsibilities ranged from coordinating with event management companies to negotiating with venue management and approaching sponsors. Before her ventures in events, Dinu was attached to International Retail Marketing sector and carried out promotional activities, liaising with cross-functional teams and budget appropriation.
Graduated with a Postgraduate Diploma in Marketing (CIM), MBA in Marketing from Cardiff Metropolitan University-Wales, and a Bachelor's degree in Entrepreneurship and Management, Dinu combines academic prowess with hands-on experience to create impactful marketing strategies. Dinu is currently based in Saskatoon, Canada.